B2B Selling training enables salespersons to learn skills of building rapport, branding themselves, discovering customer needs and aspirations, influencing customers, using social networks for B2B sales, and building solutions for customers.
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What You Will Learn
By the end of this training, participants will be able to:
Build rapport and lead masterful sales conversations from beginning to end
Use questioning techniques to uncover the full set of customer needs and desire
Empathize, and sell ideas, insights, and perspectives that influence buyer’s agenda and inspire buyer action
Understand buyers, buyer types, and the buying process
Close new business with success and high integrity
Overcome objections that get in the way of the sale and negotiate for a win-win business
Sell on value and reduce price pushback
Keep your sales pipeline growing by managing skillfully
Focus on key players in customer accounts to grow business
Manage relationships to build customer loyalty
Your effectiveness and branding
Social – the new player in B2B sales
Planning sales calls
Developing sales conversations
Questioning techniques for deep insight
Identifying the buyer, influencer, decision-makers, saboteur, and champion
2. Win More Business
Empathy Mapping
Value Proposition Design
Developing your solution
Presenting your proposal
Handling objections
Negotiating to win business